My Story

I'm Isabelle Schuster, Founder of issy's ESSENTIALS.

As the daughter of a French woman, I spent many summers vacationing in France. From a young age, I admired the iconic French woman's sense of style. Effortlessly dressed, exuding an air of confidence. Her secret was dressing in minimalist basics then adding that touch of je ne sais quoi, accessorizing with a scarf or statement necklace.

Thus the birth of issy's ESSENTIALS... stylish essential wardrobe basics.

What I am most passionate about is empowering women through timeless style, comfort, and confidence. It's about making a great first impression -- without compromising on comfort. It's a wardrobe solution for women who want to look polished, feel confident, and move with ease.

issy's ESSENTIALS is made from soft, stretch-enhanced fabric that's machine washable and wrinkle-resistant, designed to be worn all day -- from boardroom to brunch.

I'm so proud to be a female entrepreneur, designing and developing my product right here in the USA. Every piece is meticulously crafted in NYC's iconic Garment District, supporting ethical small-batch production and reducing fashion waste.

issy's ESSENTIALS...one set, limitless possibilities